Data Mining Tasks


Task
Description
Algorithms
Market Basket Analysis
Discover items sold together to create recommendations on-the-fly and to determine how product placement can directly contribute to your bottom line.
Association
Decision Trees
Churn Analysis
Anticipate customers who may be considering canceling their service and identify the benefits that will keep them from leaving.
Decision Trees
Linear Regression
Logistic Regression
Market Analysis
Define market segments by automatically grouping similar customers together. Use these segments to seek profitable customers.
Clustering
Sequence Clustering
Forecasting
Predict sales and inventory amounts and learn how they are interrelated to foresee bottlenecks and improve performance.
Decision Trees
Time Series
Data Exploration
Analyze profitability across customers, or compare customers that prefer different brands of the same product to discover new opportunities.
Neural Network
Unsupervised Learning
Identify previously unknown relationships between various elements of your business to inform your decisions.
Neural Network
Web Site Analysis
Understand how people use your Web site and group similar usage patterns to offer a better experience.
Sequence Clustering
Campaign Analysis
Spend marketing funds more effectively by targeting the customers most likely to respond to a promotion.
Decision Trees
Naïve Bayes
Clustering
Information Quality
Identify and handle anomalies during data entry or data loading to improve the quality of information.
Linear Regression
Logistic Regression
Text Analysis
Analyze feedback to find common themes and trends that concern your customers or employees, informing decisions with unstructured input.
Text Mining